Learn

Master Email Deliverability
in 52 Weeks

A complete curriculum covering email authentication, list management, design, copywriting, analytics, and advanced strategy. Free. One lesson per week.

Q1 · Weeks 1–13

Technical Foundations

Wk 1Why Your Emails Might Be Invisible
Wk 2SPF — Your Email's First Line of Defense
Wk 3DKIM — The Digital Signature Protecting Every Email
Wk 4DMARC — The Policy That Ties SPF and DKIM Together
Wk 5MX Records — Where Your Incoming Email Actually Goes
Wk 6BIMI — Put Your Logo in the Inbox
Wk 7Blacklists — How to Avoid (and Escape) the Blocklist
Wk 8Shared vs. Dedicated IPs — Which Is Right for You?
Wk 9Email Warm-Up — Why You Can't Just Send 100,000 Emails Tomorrow
Wk 10Feedback Loops — The Spam Complaint Alert System
Wk 11Google Postmaster Tools — Free Data Straight from Gmail
Wk 12TLS Encryption — Is Your Email Secure in Transit?
Wk 13Q1 Recap — Your Technical Foundations Audit Checklist

Q2 · Weeks 14–26

List Management

Wk 14Permission Marketing — The Foundation of Healthy Lists
Wk 15Double Opt-In — The One Checkbox That Fixes Half Your Problems
Wk 16List Hygiene — Cleaning the Contacts That Are Hurting You
Wk 17Re-Engagement Campaigns — Win Back or Let Go
Wk 18Segmentation — Why One Message to Everyone Is Always Wrong
Wk 19Suppression Lists — Your Silent Compliance Safety Net
Wk 20List Growth — Building an Audience That Actually Wants Your Email
Wk 21Send Frequency — How Often Is Too Often?
Wk 22Send Time Optimization — When to Send for Maximum Opens
Wk 23Preference Centers — Let Subscribers Tell You What They Want
Wk 24CAN-SPAM, GDPR, and CASL — The Legal Minimum You Must Know
Wk 25One-Click Unsubscribe — The New Standard You Must Implement
Wk 26Q2 Mid-Year Audit — List Health Check

Q3 · Weeks 27–39

Design & Copy

Wk 27Subject Lines — The 60 Characters That Determine Everything
Wk 28Preview Text — The Second Line You're Probably Wasting
Wk 29Plain Text vs. HTML — The Email You're Not Sending
Wk 30Mobile-First Email Design — 60% of Your Opens Are on a Phone
Wk 31Dark Mode Compatibility — Half Your Audience Might Be Seeing Broken Emails
Wk 32Email Copywriting — Writing That Gets Read and Acted On
Wk 33CTAs That Work — Getting Readers to Do the Thing
Wk 34Personalization Beyond First Name
Wk 35Transactional vs. Marketing Email — Lines You Must Not Cross
Wk 36Automation Sequences — Email That Works While You Sleep
Wk 37The Welcome Email — Your Most Important Email
Wk 38Anatomy of a High-Converting Email
Wk 39A/B Testing Email — The Experiment Framework

Q4 · Weeks 40–52

Analytics & Advanced

Wk 40Metrics Post-Apple MPP — What to Measure Now
Wk 41Email Attribution — Connecting Email to Revenue
Wk 42Industry Benchmarks — How Does Your Program Stack Up?
Wk 43Deliverability Troubleshooting — A Systematic Diagnostic Process
Wk 44AMP for Email — The Interactive Email Future
Wk 45Email Accessibility — Writing for the 1 in 4 Who Need It
Wk 46Email + SMS — Building a Multi-Channel Strategy
Wk 47Email Revenue Metrics — Proving the ROI of Your Email Program
Wk 48Post-Send Review — The 30-Minute Debrief That Compounds
Wk 49Lifecycle Marketing — Emailing the Right People at the Right Stage
Wk 50Email Maturity Model — Where Is Your Program?
Wk 512026 Email Trends — What's Coming and How to Prepare
Wk 52Week 52: Year-in-Review & Your Certification

Master Email Deliverabilityin 52 Weeks

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Technical Foundations

List Management

Design & Copy

Analytics & Advanced

Master Email Deliverability
in 52 Weeks