Display your brand logo directly in the inbox at Gmail, Apple Mail, and Yahoo — before the recipient even opens your email.
⚡ Monitored by EmailExacto IntelligenceBIMI (Brand Indicators for Message Identification) lets organisations display their brand logo in the email client inbox — appearing next to the sender name before the message is opened. Supported by Gmail, Yahoo Mail, Apple Mail, and Fastmail. BIMI requires strong authentication (DMARC at quarantine or reject) as a prerequisite, making it both a brand visibility feature and an authentication maturity signal.
BIMI uses a DNS TXT record at default._bimi.yourdomain.com pointing to an SVG logo and optional VMC certificate:
The l= tag points to your SVG logo (must be hosted at HTTPS, SVG Tiny PS profile). The a= tag points to your VMC certificate from DigiCert or Entrust verifying trademark ownership. Without a VMC, Yahoo shows the logo, but Gmail requires a VMC for the verified checkmark.
BIMI improves brand recognition and click-through rates in a crowded inbox. The VMC certificate signals to ISPs that your sending identity has been verified. The DMARC prerequisite means pursuing BIMI forces full authentication compliance — a deliverability improvement in its own right.
EmailExacto tracks your DMARC policy progression and authentication score — the two prerequisites for BIMI eligibility.
✓Achieve DMARC p=quarantine or p=reject before pursuing BIMI.
✓Prepare your SVG logo to the BIMI SVG profile specification (SVG Tiny PS).
✓Obtain a VMC certificate from DigiCert or Entrust for Gmail's verified checkmark.
✓Test BIMI with Google's BIMI inspector before publishing.
✓Maintain DMARC compliance continuously — losing alignment causes BIMI to stop displaying.
✓Use the default selector unless you need per-brand customisation.
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