Test where your email actually lands — inbox, spam, or missing — before you send to your real list.
⚡ Monitored by EmailExacto IntelligenceInbox placement testing measures where your email delivers across a network of real email accounts ("seeds") at major providers. Unlike delivery confirmation (which only says a message was accepted by the server), placement testing reveals whether it reached the inbox, spam folder, or wasn't delivered at all — replicating exactly what your subscribers experience.
You send your email to seed addresses. Monitoring software checks each mailbox and records the placement result: inbox, spam, or absent. Results are typically available within minutes. EmailExacto's seed network includes accounts at Gmail, Outlook (Microsoft 365), and Yahoo/AOL, with results broken down per provider.
Delivery rate (the number your ESP reports) only tells you messages were accepted by receiving servers — it doesn't reveal spam folder delivery. A 99% delivery rate with 80% spam placement means 80% of your subscribers aren't seeing your email. Inbox placement testing reveals this gap and helps catch emerging deliverability problems before they affect your entire list.
EmailExacto Intelligence includes a built-in seed network. Send to the provided addresses and view placement results per provider.
✓Run placement tests with each major campaign or template change.
✓Test with your actual sending infrastructure — same IP, domain, and headers.
✓Investigate any result below 90% inbox rate at a specific provider immediately.
✓Compare placement before and after authentication changes to measure impact.
✓Include seed addresses in regular list sends for more natural results.
✓Track placement trends over time — a gradual decline often precedes a major deliverability event.
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